Buying concert tickets is perhaps one of the most emotional purchases that many make (excluding wedding dresses!). Musicians provide a soundtrack to the good times and help carry us safely through the bad, so it's little wonder that the possibility of seeing them in person makes the blood rush a little.
Unfortunately, there is a rash of fake ticket broking sites destroying the good name of legitimate ticket brokers, by offering tickets for sale that don’t actually exist. Yes, it is true that ticket brokers can often get you concert tickets and sporting tickets long after they're sold out. It's essential that you check out this site as carefully as you would any other online, though. Here are some tips for spotting, and staying away from, the scammers.
- Do some secondary research: Check with the actual ticket venue to make sure tickets have been released, to avoid being scammed by the pre-sale crowd. Check the website's About Us section, and see if you can find a general description of how they obtain tickets. Legitimate businesses won’t want to reveal all the details (for competition purposes), but are usually happy to give you a general idea.
- Google the website: Anybody can make up a fake testimonial or three. Real online reviews on third party websites and forums will usually quickly let you know if you’re dealing with a scammer.
- Make sure the website is owned by a real business - Look for a geographical address on the website. Try to order your concert tickets by phone, rather than online, if possible.
- When purchasing with credit cards online, look for the usual security symbols: Look for the little padlock in the bottom of your browser screen, a web address that begins with https instead of just http, and the presence of security logos on the pages such as Verified by Visa, etc.
Since online ticket sales began to gain popularity, it's estimated that millions of dollars have been defrauded from buyers in the UK alone. The US, the rest of Europe, Australia and Asia have plenty to add to that, unfortunately. Above all, look for articles like this on your ticket broking sites to help assure you that the concert tickets you’re buying are the real thing!